The Directorate General of Intellectual Property (DGIP, Ministry of Law and Human Rights) and Directorate General of National Export Development (DGNED, Ministry of Trade), with the support of ARISE+ Indonesia, hosted a webinar titled “Market Linkage of Traceable PGI Gayo Arabica Coffee to the EU Market,” on 17 September 2020 which aimed at supporting the development of promotion and advocacy actions for GI products in Europe, especially Gayo Arabica Coffee. The webinar also inaugurated the Gayo Arabica Coffee celebration week, which will feature several other of promotional activities for Gayo Arabica Coffee until 25 September 2020.
The online event drew the participation of some 230 stakeholders across Indonesia, Europe and even South Korea. They include central and local government officials from some places in Indonesia, trade attachés of Indonesian Embassies in Europe, university representatives, entrepreneurs, and cooperatives. The meeting was jointly opened by Dr. Ir. Kasan, MM, Director General of National Export Development, Ministry of Trade and the Director General of Intellectual Property, Ministry of Law and Human Rights who was represented by Daulat Pandapotan Silitonga, Director of Cooperation and Intellectual Property Empowerment.
In their speeches, both Directors emphasised the potential contribution of Geographical Indications to boost Indonesian exports as well as the development of local communities. Pointed out that GI was an important component of the programme and that it benefited from a comprehensive support.
The online event drew the participation of some 230 stakeholders across Indonesia, Europe and even South Korea. They include central and local government officials from some places in Indonesia, trade attachés of Indonesian Embassies in Europe, university representatives, entrepreneurs, and cooperatives. The meeting was jointly opened by Dr. Ir. Kasan, MM, Director General of National Export Development, Ministry of Trade and the Director General of Intellectual Property, Ministry of Law and Human Rights who was represented by Daulat Pandapotan Silitonga, Director of Cooperation and Intellectual Property Empowerment.
In their speeches, both Directors emphasised the potential contribution of Geographical Indications to boost Indonesian exports as well as the development of local communities. Pointed out that GI was an important component of the programme and that it benefited from a comprehensive support.
"Protection of Geographical Indications must be developed with clear stance to empower the intellectual and economic capacity of local communities and to increase national foreign exchange based on the noble values of the community itself.”
Director General of Intellectual Property, Ministry of Law and Human Rights, DR. Freddy Harris, ACCS.
"We believe that GI products can make a big contribution to national exports performance. For this reason, complete data and information readiness are the key factors before promoting GI products. Management of GI product information is very important and will facilitate decision making in terms of promotion and marketing, as well as in establishing partnerships with stakeholders.”
Director General of National Export Development, Ministry of Trade, Kasan.
The webinar combined very informative presentations by ARISE+ Indonesia Technical Assistance Team GI experts and the Head of Promotion and Marketing Division of the Gayo Coffee Protection Society Foundation (MPKG), Hadiyan Wijaya Ibrahim, and highly interactive discussions facilitated by the Director of Export Development Cooperation, Marolop Nainggolan. A comprehensive overview of the EU GI market showed that GI Agri-food and drink products had a significant share in the overall European food and drink sector of about 7% which is equivalent to sales of about 75 billion euro. Moreover, GIs fetch premium prices which are, in average, twice as much as those of generic products without certification.
The presentations pointed out the very strong commercial potential Indonesian GI products both on the domestic and export markets. However, in order to ensure GI authenticity, there was a need to strengthen inspection, control and independent certification to provide guarantees to consumers. Moreover, a strong GI National Branding Program based on the compulsory use of GI National Logo is required to communicate GI values to consumers and help them to identify GIs in the marketplace.
Participants were able to obtain valuable information on Gayo Arabica Coffee during the webinar. Gayo Arabica Coffee (Kopi Arabika Gayo) is the only Indonesia GI product to be currently protected as “Protected Geographical Indication” (PGI) in EU since 2017. Other Indonesian GI products may receive a similar protection in the perspective of the EU-Indonesia Comprehensive Economic Partnership Agreement.
The event gave the opportunity to trade attachés to introduce potential European buyers to share information of market potential for Indonesia GI coffee and provide valuable testimonies. They also received important technical information such as the use of the Indonesian GI logo. Several buyers expressed their interest to hold one-to-one business meetings with the Gayo representative.
The meeting discussions reinforced the need for the development of an inter-ministerial collaboration framework to implement yearly action plans in favour of GI and quality products policy in order to seize opportunities in Indonesia as well as on export markets, especially in Europe and harvest real success in the short to medium term.
*Geographical Indications (GI) is a name or a sign associated to a product where a given quality, reputation or other characteristic is essentially linked to its geographical origin.
The presentations pointed out the very strong commercial potential Indonesian GI products both on the domestic and export markets. However, in order to ensure GI authenticity, there was a need to strengthen inspection, control and independent certification to provide guarantees to consumers. Moreover, a strong GI National Branding Program based on the compulsory use of GI National Logo is required to communicate GI values to consumers and help them to identify GIs in the marketplace.
Participants were able to obtain valuable information on Gayo Arabica Coffee during the webinar. Gayo Arabica Coffee (Kopi Arabika Gayo) is the only Indonesia GI product to be currently protected as “Protected Geographical Indication” (PGI) in EU since 2017. Other Indonesian GI products may receive a similar protection in the perspective of the EU-Indonesia Comprehensive Economic Partnership Agreement.
The event gave the opportunity to trade attachés to introduce potential European buyers to share information of market potential for Indonesia GI coffee and provide valuable testimonies. They also received important technical information such as the use of the Indonesian GI logo. Several buyers expressed their interest to hold one-to-one business meetings with the Gayo representative.
The meeting discussions reinforced the need for the development of an inter-ministerial collaboration framework to implement yearly action plans in favour of GI and quality products policy in order to seize opportunities in Indonesia as well as on export markets, especially in Europe and harvest real success in the short to medium term.
*Geographical Indications (GI) is a name or a sign associated to a product where a given quality, reputation or other characteristic is essentially linked to its geographical origin.
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