A logo must be attractive and unique to the brand. More importantly, upon introduction to the public, the logo should be easy to remember, stand out from the competition, be communicated clearly to its users. Regarding Indonesian Geographical Indications (GI) products, the logo must provide a sense of premium quality, guarantee buyers of the product’s authenticity and origins, and it must be able to add value to the GI product which in turn brings higher price to the producers. Having a national logo for Indonesian GIs is very important as it contributes to its national pride, but what is more important is to ensure that the domestic and international markets are well aware of it, the meaning and purpose behind it and thus become encouraged to use it correctly. Therefore, in the branding and promotion of Indonesian GIs, it is urgent to have inter-ministerial cooperation and a comprehensive strategy to communicate the logo to public.
The Directorate of Macro Planning and Statistical Analysis, BAPPENAS, held an online workshop related to the use of the Global Trade Analysis Project (GTAP) in the Global Economic Model (GEM) on 6 November 2020. The workshop is part of a comprehensive capacity development programme provided by Oxford Economics under the ARISE+ Indonesia programme to BAPPENAS for economic modelling and forecasting. The initial phase of the programme mainly focused on upgrading of the GEM and the Inter-Regional Trade Model (IRM). The workshop completed the gradual handing-over process of the GEM to the technicians of the Directorate of Macro Planning and Statistical Analysis who performed the simulations with the collaboration of Oxford Economics experts.
The Ministry of National Development Planning (BAPPENAS) and the Ministry of Trade discussed the preliminary analysis of the Qualitative Analysis and Modelling Results of the of the Indonesia – European Union (I-EU) CEPA consultations, on 4 November 2020. As the I-EU CEPA negotiations are progressing, these consultations provide important contributions to maximise the benefits of the agreement.
The use of framework legislation supported by voluntary standards has been a great success for the implementation of the EU Single Market and as such, inspired many countries and regions to adopt this approach. Indonesia as an ASEAN member state is exploring this method to prepare for the the vision of the ASEAN Economic Community (AEC) which among others is to establish a single market and production base characterized by free flow of goods.
The Directorate General of Intellectual Property - Ministry of Law and Human Rights in collaboration with ARISE+ Indonesia, hosted a webinar entitled “Control and Certification of Geographical Indications Products in Indonesia,” on 27 October 2020. The event was opened by Mr. Nofli, S.Sos, S.H., M.Si, Director of Trademark and Geographical Indication and attended by more than 50 participants from various institutions including the Ministry of Trade, Ministry of Tourism and Creative Economy, IG Protection Society Foundation (MPIGs), National Certification Body (BSN).
Minister of Trade, Agus Suparmanto, and EU Ambassador for Indonesia, Vincent Piket, celebrated the International Gayo Arabica Coffee Celebration Week on 21 September 2020, in the Rumah Kopi Nusantara café at the Ministry of Trade office. Gayo Arabica Coffee is currently the only Indonesia’s Geographical Indications (GI) product that is protected in EU since 2017.
The Ministry of National Development Planning (BAPPENAS) and Indonesia Investment Coordinating Board (BKPM), in collaboration with ARISE+ Indonesia, shared the results of an investment study into the electronics sector through a webinar on 20 October 2020. The webinar, entitled “Deep Dive Study on Investment in the Electronics Sector,” presented the study’s findings and recommendations to more than thirty representatives from government entities including the Ministry of Industry, the Ministry of Trade and the National Standardization Agency (BSN).
The Minister of National Development Planning (BAPPENAS), Ir. H. Suharso Monoarfa, and the EU Ambassador for Indonesia, Vincent Piket, launched the EU-Indonesia Cooperation Book 2020 on 17 September 2020.
The Directorate General of Intellectual Property (DGIP, Ministry of Law and Human Rights) and Directorate General of National Export Development (DGNED, Ministry of Trade), with the support of ARISE+ Indonesia, hosted a webinar titled “Market Linkage of Traceable PGI Gayo Arabica Coffee to the EU Market,” on 17 September 2020 which aimed at supporting the development of promotion and advocacy actions for GI products in Europe, especially Gayo Arabica Coffee. The webinar also inaugurated the Gayo Arabica Coffee celebration week, which will feature several other of promotional activities for Gayo Arabica Coffee until 25 September 2020.
ARISE+ Indonesia has provided draft documentation that the Komite Anti-Dumping Indonesia (KADI) requires to initiate and conduct countervailing (anti-subsidy) investigations.
